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Items where contributor is "Wänke, Michaela"

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2011

Wänke, Michaela and Reutner, Leonie. (2011) Direction-of-comparison effects : how and why comparing apples with oranges is different from comparing oranges with apples. In: Perspectives on Framing. New York, S. 177-194.

2010

Dechêne, Alice and Stahl, Christoph and Hansen, Jochim and Wänke, Michaela. (2010) The truth about the truth : a meta-analytic review of the truth effect. Personality and social psychology review, Vol. 14, H. 2. S. 238-257.

Wänke, Michaela and Reutner, Leonie. (2010) Pragmatic persuasion : how communicative processes make information appear persuasive. In: The Psychology of Attittudes & Attitude Change. New York, S. 183-198.

Hansen, Jochim and Wänke, Michaela. (2010) Truth from language and truth from fit : the impact of linguistic concreteness and level of construal on subjective truth. Personality and Social Psychology Bulletin, 36 (11). pp. 1576-1588.

Samochowiec, Jakub and Wänke, Michaela and Fiedler, Klaus. (2010) Political ideology at face value. Social Psychological and Personality Science, 1 (3). pp. 206-213.

2009

Dechêne, Alice and Stahl, Christoph and Hansen, Jochim and Wänke, Michaela. (2009) Mix me a list : context moderates the truth effect and the mere-exposure effect. Journal of Experimental Social Psychology, Vol. 45 , H. 5. S. 1117-1122.

Fiedler, Klaus and Wänke, Michaela. (2009) The cognitive-ecological approach to rationality in social psychology. Social cognition, Vol. 27, H. 5. S. 699-732.

Hansen, Jochim and Wänke, Michaela. (2009) Liking what's familiar : the importance of unconscious familiarity in the mere-exposure effect. Social cognition, 27 (2). pp. 161-182.

Hansen, Jochim and Wänke, Michaela. (2009) Think of capable others and you can make it! : self-efficacy mediates the effect of stereotype activation on behavior. Social cognition, Vol. 27, H. 1. S. 76-88.

Wänke, Michaela. (2009) What's Social about Consumer Behavior? In: Social psychology of consumer behavior. New York, S. 3-18.

Friese, Malte and Hofmann, Wilhelm and Wänke, Michaela. (2009) The impulsive consumer : predicting consumer behavior with implicit reaction time measures. In: Social psychology of consumer behavior. New York, S. 335-364.

Friese, Malte and Wänke, Michaela and Hofmann, Wilhelm. (2009) Unscrambling self-regulatory behavior determination : the interplay of impulse strength, reflective processes, and control resources. In: Psychology of self-regulation. New York, S. 53-71.

Messner, Claude and Wänke, Michaela. (2009) Unconscious information processing reduces information overload and increase product satisfaction. Advances in consumer research, Vol. 36. S. 1047-1048.

Wänke, Michaela, ed. (2009) Social psychology of consumer behavior. Frontiers of social psychology. New York.

Wänke, Michaela and Samochowiec, Jakub. (2009) Social perception. In: The international encyclopedia of communication, Vol. 10. Malden, S. 4711-4715.

2008

Hansen, Jochim and Dechêne, Alice and Wänke, Michaela. (2008) Discrepant fluency increases subjective truth. Journal of Experimental Social Psychology, Vol. 44 , H. 3. S. 687-691.

Hansen, Jochim and Wänke, Michaela. (2008) It's the difference that counts : e xpectancy/experience discrepancy moderates the use of ease of retrieval in attitude judgments. Social cognition, Vol. 26, H. 4. S. 447-468.

Wänke, Michaela and Reutner, Leonie and Friese, Malte. (2008) The persuasiveness of ambiguous information : if they advertise it, it must be good. International journal of psychology, Vol. 43, H. 3/4 , S. 75 ff..

Friese, Malte and Hofmann, Wilhelm and Wänke, Michaela. (2008) When impulses take over : moderated predictive validity of explicit and implicit attitude measures in predicting food choice and consumption behaviour. British Journal of Social Psychology, Vol. 47, Part 3. S. 397-419.

2007

Bless, H. and Greifeneder, R. and Wänke, M.. (2007) Marken als psychologische Kategorien = Brands as psychological categories : Möglichkeiten und Grenzen einer sozial-kognitiven Sichtweise : Potentials and Limits of a social cognition approach. In: Psychologie der Markenführung. München, S. 31-40.

Herzog, S. M. and Hansen, J. and Wänke, M.. (2007) Temporal distance and ease of retrieval. Journal of Experimental Social Psychology, 43 (3). pp. 483-488.

Wänke, M. and Greifeneder, R.. (2007) Mehr ist mehr? : die Psychologische Wirkung von Angebotsvielfalt und Markenbreite. In: Psychologie der Markenführung. München, S. 149-158.

Wänke, M. and Haberstroh, S.. (2007) Werbegestaltung und Werberezeption im kulturellen Vergleich. In: Anwendungsfelder der kulturvergleichenden Psychologie. Göttingen, S. 421-462.

Friese, Malte and Bluemke, Matthias and Wänke, Michaela. (2007) Predicting voting behavior with implicit attitude measures : the 2002 German parliamentary election. Experimental psychology, Vol. 54, H. 4. S. 247-255.

Wänke, M.. (2007) What is said and what is meant : conversational implicatures in natural conversations, research settings, media and advertising. In: Social Communication. New York, S. 223-256.

Wänke, M. and Herrmann, A. and Schaffner, D.. (2007) Brand name influence on brand perception. Psychology & marketing, Vol. 24, H. 1. S. 1-24.

Wänke, M. and Florack, A.. (2007) Markenmanagement. In: Wirtschaftspsychologie. Heidelberg, S. 107-126.

2006

Brunner, T. A. and Wänke, Michaela. (2006) The reduced and enhanced impact of shared features on individual brand evaluations. Journal of consumer psychology, Vol. 16, H. 2. S. 101-111.

Brunner, T. and Wänke, M.. (2006) The impact of sharing features with a context stimulus at different stages in the evaluation process. Journal of consumer psychology, Vol. 16, H. 2. S. 101-111.

Friese, Malte and Wänke, Michaela and Plessner, Henning. (2006) Implicit consumer preferences and their influence on product choice. Psychology & marketing, Vol. 23, H. 9. S. 727-740.

Bohner, G. and Wänke, M.. (2006) Einstellungsänderung. In: Handbuch der Sozialpsychologie und Kommunikationspsychologie. Göttingen, S. 415-422.

Wänke, M. and Bohner, G.. (2006) Einstellungen. In: Handbuch der Sozialpsychologie und Kommunikationspsychologie. Göttingen, S. 404-414.

2005

Hansen, Jochim and Bankiher, Ivana and Scherz, Alex and Wänke, Michaela. (2005) Contrast intervals in radio advertising enhance unconscious memory for product names. In: Proceedings of KogWis05. Basel, S. 67-71.

Einwiller, S. and Wänke, M. and Herrmann, A. and Samochowiec, J.. (2005) Attributional processes in the case of product failures : the role of the corporate brand as buffer. Advances in consumer research, Vol. 33. S. 270-271.

Wänke, M. and Friese, M.. (2005) The role of experience in consumer decisions : the case of brand loyalty. In: The routines of decision making. Mahwah, S. 289-310.

Wänke, M. and Bless, H.. (2005) Einstellungsmessung in der Marktforschung. In: Wirtschaftspsychologie. Weinheim, S. 60-65.

Bless, H. and Wänke, M.. (2005) Marken und Markenerweiterungen. In: Wirtschaftspsychologie. Weinheim, S. 246-250.

2004

Bohner, Gerd and Wänke, Michaela. (2004) Priming of AIDS and reactions to infidelity : are sex differences in jealousy context-dependent? Zeitschrift für Sozialpsychologie, Vol. 35, H. 3. S. 107-114.

Shavitt, S. and Wänke, M.. (2004) Consumer Behavior. In: Applied social psychology. Malden, Mass., S. 245-267.

Fiedler, K. and Wänke, M.. (2004) On the vicissitudes of cultural and evolutionary approaches to social cognition : the case of meta-cognitive myopia. Journal of cultural and evolutionary psychology, Vol. 2. S. 23-42.

Bohner, G. and Wänke, M.. (2004) Psychological gender mediates sex differences in jealousy. Journal of cultural and evolutionary psychology, Vol. 2. S. 213-229.

2003

Schwarz, N. and Bless, H. and Wänke, M. and Winkielmann, P.. (2003) Accessibility revisited. In: Foundations of Social Cognition. Mahwah, S. 51-78.

Bless, H. and Schwarz, N. and Wänke, M.. (2003) The size of context effects in social judgments. In: Social judgments. Cambridge, S. 180-197.

Wänke, M. and Bless, H. and Wortberg, S.. (2003) Der Einfluss von "Karrierefrauen" auf das Frauenstereotyp : Moderatoren von Stereotypenänderung und Subtyping. Zeitschrift für Sozialpsychologie, Vol. 34, H. 3. S. 187-196.

2002

Wänke, M.. (2002) Conversational norms and the interpretation of vague quantifiers. Applied cognitive psychology, Vol. 16, H. 3. S. 301-307.

Schwarz, N. and Wänke, M.. (2002) Experiential and contextual heuristics in frequency judgment : ease of recall and response scales. In: Etc. frequency processing and cognition. New York, S. 89-108.

Wänke, Michaela. (2002) CIP - was geschieht mit Werbung in den Köpfen der Konsumenten : Consumer Information Processing. In: Werbung. München, S. 480-503.

Schmook, R. and Bendrien, J. and Frey, D. and Wänke, M.. (2002) Prospekt-Theorie. In: Motivations-, Selbst- und Informationsverarbeitungstheorien. Bern, S. 279-311.

Fiedler, K. and Wänke, M.. (2002) Psychology and economics. In: International encyclopedia of the social & behavioral sciences, Bd. 18. Amsterdam, S. 12390-12396.

Wänke, M. and Plessner, H. and Gartner, T. and Friese, M.. (2002) Measuring implicit consumer attitudes and predicting brand choice. In: Advances in consumer research, Vol. 29. Duluth, Minn., S. 222.

Bohner, G. and Wänke, M.. (2002) Attitudes and attitude change. Social psychology. Hove.

2001

Wänke, M. and Bless, H. and Igou, E. R.. (2001) Next to a star - paling, shining, or both? : turning interexemplar contrast into interexemplar assimilation. Personality and Social Psychology Bulletin, 27 (1). pp. 14-29.

Shavitt, S. and Wänke, M.. (2001) Consumer Behavior. In: Blackwell Handbook of social psychology, Bd. 1. Malden, S. 569-590.

Wänke, M. and Bless, H.. (2001) Marken aus der Perspektive menschlicher Informationsverarbeitung.

2000

Bless, H. and Wänke, M.. (2000) Can the same information be typical and atypical? : how perceived typicality moderates assimilation and contrast in evaluative judgments. Personality and Social Psychology Bulletin, 26 (3). pp. 306-314.

Bless, H. and Igou, E. R. and Schwarz, N. and Wänke, M.. (2000) Reducing context effects by adding context information : the direction and size of context effects in political judgment. Personality and Social Psychology Bulletin, 26 (9). pp. 1036-1045.

Hewstone, M. and Hassebrauck, M. and Wirth, A. and Wänke, M.. (2000) Pattern of disconfirming information and processing instructions as determinants of stereotype change. British Journal of Social Psychology, Vol. 39, Part 3. S. 399-411.

Wänke, Michaela and Bless, Herbert. (2000) The effects of subjective ease of retrieval on attitudinal judgments : the moderating role of processing motivation. In: The message within. New York, S. 143-161.

Hewstone, M. and Hassebrauck, M. and Wirth, A. and Wänke, M.. (2000) Perceived variability and stereotype change. British Journal of Social Psychology, Vol. 39. S. 399-411.

1999

Fiedler, Klaus and Wänke, Michaela. (1999) Soziale Wahrnehmung und Informationsverarbeitung in Organisationen. In: Arbeits- und Organisationspsychologie. Weinheim, S. 265-278.

Wänke, M. and Bless, H. and Schwarz, N.. (1999) Lobster, Wine, and Cigarettes : ad Hoc Categorizations and the Emergence of Context Effects. Marketing bulletin, Vol. 10. S. 52-56.

Wänke, M. and Bless, H. and Schwarz, N.. (1999) Assimilation and contrast in brand and product evaluations : Implications for marketing. In: Advances in consumer research, Vol. 26. Duluth, Minn., S. 95-98.

1998

Wänke, M. and Bless, H. and Schwarz, N.. (1998) Context effects in product line extensions : context is not destiny. Journal of consumer psychology, Vol. 7, H. 4. S. 299-322.

Wänke, M.. (1998) Why a special issue on consumer psychology? Zeitschrift für Sozialpsychologie, Vol. 29, H. 2. S. 88.

Wänke, M.. (1998) Markenmanagement als Kategorisierungsproblem. Zeitschrift für Sozialpsychologie, Vol. 29, H. 2. S. 117-123.

Menon, G. and Wänke, M.. (1998) Accessibility revisited : when and how it is diagnostic for consumer judgments. In: Advances in consumer research, Vol. 25. Duluth, Minn., S. 264-265.

1997

Wänke, M.. (1997) Making context effects work for you : suggestions for improving data quality from a construal perspective. International journal of public opinion research, Vol. 9. S. 266-276.

Wänke, M.. (1997) Thinking about answers : the application of cognitive processes to survey methodology. Zeitschrift für Sozialpsychologie, Vol. 28, H. 3. S. 223-225.

Wänke, M. and Bohner, G. and Jurkowitsch, A.. (1997) There are many reasons to drive a BMW : does imagined ease of argument generation influence attitudes? The journal of consumer research, Vol. 24, H. 2. S. 170-177.

Wänke, M. and Schwarz, N.. (1997) Reducing question order effects : the role of buffer items. In: Survey Measurement and Process Quality. New York [u.a.], S. 115-140.

1996

Wänke, M. and Bless, H. and Biller, B.. (1996) Subjective experience versus content of information in the construction of attitude judgments. Personality and Social Psychology Bulletin, 22 (11). pp. 1105-1113.

Wänke, M. and Wyer, R. S.. (1996) Individual differences in person memory : the role of sociopolitical ideology and in-group versus out-group membership in responses to socially relevant behavior. Personality and Social Psychology Bulletin, 22 (7). pp. 742-754.

Wänke, Michaela. (1996) Kognitionspsychologische Ansätze beim Pretest von Fragebogen. In: Pretest und Weiterentwicklung von Fragebogen. Stuttgart, S. 46-54.

Wänke, M.. (1996) Comparative judgments as a function of the direction of comparison versus word order. Public opinion quarterly, Vol. 60, H. 3. S. 400-409.

Wänke, M. and Schmid, J.. (1996) Rumination : when all else fails. In: Ruminative thoughts. Mahwah (N.J.), S. 177-188.

1995

Bodenhausen, G. V. and Schwarz, N. and Bless, H. and WÄNKE, M.. (1995) Effects of atypical exemplars on racial beliefs : enlightened racism or generalized appraisals. Journal of Experimental Social Psychology, Vol. 31 , H. 1. S. 48-63.

WÄNKE, M. and Schwarz, N. and Noelle-Neumann, E.. (1995) Asking comparative questions : the impact of the direction of comparison. Public opinion quarterly, Vol. 59, H. 3. S. 347-372.

WÄNKE, M. and Schwarz, N. and Bless, H.. (1995) The availability heuristic revisited : experienced ease of retrieval in mundane frequency estimates. Acta psychologica, Vol. 89, H. 1. S. 83-90.

Wänke, Michaela. (1995) Befragungsmethodik. In: Methodische Ansätze in der Public Health Forschung. Regensburg, S. 19-28.

Wänke, M. and Schwarz, N. and Noelle-Neumann, E.. (1995) Question wording in comparative judgments : understanding and manipulating the dynamics of the direction of comparison. Public Opinion Quarterly, Vol. 59. S. 347-372.

1994

Shavitt, S. and Swan, S. and Lowrey, T. and Wänke, M.. (1994) The interaction of endorser attractiveness and involvement in persuasion on the goal that guides message processing. Journal of consumer psychology, Vol. 3, H. 2. S. 137-162.

Bless, H. and WÄNKE, M. and Bohner, G. and Fellhauer, R. F. and Schwarz, N.. (1994) Need for Cognition : eine Skala zur Erfassung von Freude und Engagement bei Denkaufgaben. Zeitschrift für Sozialpsychologie, Vol. 25, H. 2. S. 147-154.

Wänke, Michaela. (1994) Die Vergleichsrichtung bestimmt das Ergebnis von Vergleichsurteilen. In: Effizienz statt Verantwortung?. Offenbach, S. 81-94.

1993

Strack, F. and Schwarz, N. and Bless, H. and Kubler, A. and WÄNKE, M.. (1993) Awareness of the influence as a determinant of assimilation versus contrast. European journal of social psychology, Vol. 23, H. 1. S. 53-62.

Wänke, Michaela. (1993) Vergleichsprozesse bei evaluativen Urteilen : der Einfluss der in der Frage vorgegebenen Vergleichsrichtung. New York.

1991

Strack, F. and Schwarz, N. and WÄNKE, M.. (1991) Semantic and pragmatic aspects of context effects in social and psychological-research. Social cognition, Vol. 9, H. 1. S. 111-125.

Schwarz, N. and Scheuring, B. and WÄNKE, M.. (1991) Effects of the direction of comparison : what moderates their emergence. Zeitschrift für Sozialpsychologie, Vol. 22, H. 1. S. 50-52.

1989

Schwarz, N. and Wänke, M.. (1989) Monadisch testen: Ja oder nein? : kognitionspsychologische Aspekte der Kontrolle interner und externer Einflüsse.