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Can the same information be typical and atypical? : how perceived typicality moderates assimilation and contrast in evaluative judgments

Bless, H. and Wänke, M.. (2000) Can the same information be typical and atypical? : how perceived typicality moderates assimilation and contrast in evaluative judgments. Personality and Social Psychology Bulletin, 26 (3). pp. 306-314.

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Official URL: http://edoc.unibas.ch/dok/A5250738

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Abstract

The authors investigated how the perceived typicality of context information for a target category moderates whether that information produces assimilation or contrast in the target evaluation. To manipulate context information, the accessibility of either positive or negative exemplars was increased. These exemplars were pretested to seem moderately typical with respect to the target category if participants were not provided with additional instructions. To manipulate perceived typicality, different instructions were provided so that participants categorized the same activated exemplar as either typical or atypical. Information that was perceived as typical resulted in assimilation effects, whereas information that was perceived as atypical resulted in contrast effects. The results showed that the very same context may result in assimilation or contrast as a function of the categorization decisions that operate on the context information.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Wänke, Michaela
Item Type:Article, refereed
Article Subtype:Research Article
Bibsysno:Link to catalogue
Publisher:SAGE Publications
ISSN:0146-1672
e-ISSN:1552-7433
Note:Publication type according to Uni Basel Research Database: Journal article
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Last Modified:01 Nov 2017 14:15
Deposited On:22 Mar 2012 13:44

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