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Reducing context effects by adding context information : the direction and size of context effects in political judgment

Bless, H. and Igou, E. R. and Schwarz, N. and Wänke, M.. (2000) Reducing context effects by adding context information : the direction and size of context effects in political judgment. Personality and Social Psychology Bulletin, 26 (9). pp. 1036-1045.

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Official URL: http://edoc.unibas.ch/dok/A5250734

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Abstract

This article investigates how the activation of a specific exemplar influences the direction and the size of context effects on evaluative judgments about other specific exemplars or about a superordinate category, The activation of an untrustworthy politician decreased judgments of trustworthiness of politicians in general but increased judgments of the trustworthiness of specific exemplars. The assimilation as well as the contrast effect were attenuated when additional judgment-relevant exemplars were activated. The results suggest that the impact of a specific context information depends on the amount of other judgment-relevant information that can be used in constructing a mental representation of the judgmental target or of a comparison standard. Implications for scandal management are discussed.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Wänke, Michaela
Item Type:Article, refereed
Article Subtype:Research Article
Bibsysno:Link to catalogue
Publisher:SAGE Publications
ISSN:0146-1672
e-ISSN:1552-7433
Note:Publication type according to Uni Basel Research Database: Journal article
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Last Modified:01 Nov 2017 14:13
Deposited On:22 Mar 2012 13:44

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