Measuring implicit consumer attitudes and predicting brand choice

Wänke, M. and Plessner, H. and Gartner, T. and Friese, M.. (2002) Measuring implicit consumer attitudes and predicting brand choice. In: Advances in consumer research, Vol. 29. Duluth, Minn., p. 222.

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Official URL: http://edoc.unibas.ch/dok/A5250732

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Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Wänke, Michaela
Item Type:Conference or Workshop Item, refereed
Conference or workshop item Subtype:Conference Paper
Publisher:Association for Consumer Research
Note:Publication type according to Uni Basel Research Database: Conference paper
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Last Modified:22 Mar 2012 14:28
Deposited On:22 Mar 2012 14:01

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