Mix me a list : context moderates the truth effect and the mere-exposure effect

Dechêne, Alice and Stahl, Christoph and Hansen, Jochim and Wänke, Michaela. (2009) Mix me a list : context moderates the truth effect and the mere-exposure effect. Journal of Experimental Social Psychology, Vol. 45 , H. 5. pp. 1117-1122.

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Official URL: http://edoc.unibas.ch/dok/A5250718

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When participants are repeatedly presented with an unfamiliar stimulus, this stimulus is rated as more likable (mere-exposure effect) or more valid (truth effect) as compared with a similar non-repeated stimulus. Both effects have been discussed as effects of fluency. Typical research designs on these effects involve a test phase in which ratings of both repeated and non-repeated stimuli are required. Based on research on moderators of fluency effects, we propose that the procedure of assessing the effects with mixed lists of repeated and non-repeated stimuli contributes strongly to the emergence of both effects. Two experiments found that the truth effect and the mere-exposure effect were strongly moderated by whether mixed lists or only repeated items were used at the test phase: whereas strong effects occurred in a context of repeated and non-repeated stimuli, the effects vanished with only repeated stimuli. Methodological and theoretical implications are discussed. (C) 2009 Elsevier Inc. All rights reserved.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Wänke, Michaela and Hansen, Jochim and Dechêne, Alice
Item Type:Article, refereed
Article Subtype:Research Article
Publisher:Academic Press
Note:Publication type according to Uni Basel Research Database: Journal article
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Last Modified:22 Mar 2012 14:24
Deposited On:22 Mar 2012 13:42

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