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Predicting voting behavior with implicit attitude measures : the 2002 German parliamentary election

Friese, Malte and Bluemke, Matthias and Wänke, Michaela. (2007) Predicting voting behavior with implicit attitude measures : the 2002 German parliamentary election. Experimental psychology, Vol. 54, H. 4. pp. 247-255.

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Official URL: http://edoc.unibas.ch/dok/A5250726

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Abstract

Implicit measures of attitudes are commonly seen to be primarily capable of predicting spontaneous behavior. However, evidence exists that these measures can also improve the prediction of more deliberate behavior. In a prospective study we tested the hypothesis that Implicit Association Test (IAT) measures of the five major political parties in Germany would improve the prediction of voting behavior over and above explicit self-report measures in the 2002 parliamentary elections. Additionally we tested whether general interest in politics moderates the relationship between explicit and implicit attitude measures. The results support our hypotheses. Implications for predictive models of explicitly and implicitly measured attitudes are discussed.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Wänke, Michaela and Friese, Malte
Item Type:Article, refereed
Article Subtype:Research Article
Bibsysno:Link to catalogue
Publisher:Hogrefe & Huber
ISSN:1618-3169
Note:Publication type according to Uni Basel Research Database: Journal article
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Last Modified:22 Mar 2012 14:25
Deposited On:22 Mar 2012 13:46

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