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Marken und Markenerweiterungen

Bless, H. and Wänke, M.. (2005) Marken und Markenerweiterungen. In: Wirtschaftspsychologie. Weinheim, pp. 246-250.

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Official URL: http://edoc.unibas.ch/dok/A5250857

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Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Wänke, Michaela and Bless, Herbert
Item Type:Book Section, refereed
Book Section Subtype:Book Chapter
Bibsysno:Link to catalogue
Publisher:Beltz
ISBN:3-621-27523-1
Note:Publication type according to Uni Basel Research Database: Book item
Last Modified:22 Mar 2012 14:26
Deposited On:22 Mar 2012 13:52

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