Bless, H. and Wänke, M.. (2005) Marken und Markenerweiterungen. In: Wirtschaftspsychologie. Weinheim, pp. 246-250.
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Official URL: http://edoc.unibas.ch/dok/A5250857
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| Faculties and Departments: | 07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke) |
|---|---|
| UniBasel Contributors: | Wänke, Michaela and Bless, Herbert |
| Item Type: | Book Section, refereed |
| Book Section Subtype: | Book Chapter |
| Publisher: | Beltz |
| ISBN: | 3-621-27523-1 |
| Note: | Publication type according to Uni Basel Research Database: Book item |
| Last Modified: | 22 Mar 2012 14:26 |
| Deposited On: | 22 Mar 2012 13:52 |
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