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Markenmanagement

Wänke, M. and Florack, A.. (2007) Markenmanagement. In: Wirtschaftspsychologie. Heidelberg, pp. 107-126.

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Official URL: http://edoc.unibas.ch/dok/A5250860

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Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Wänke, Michaela and Florack, Arnd
Item Type:Book Section, refereed
Book Section Subtype:Book Chapter
Bibsysno:Link to catalogue
Publisher:Springer
ISBN:978-3-540-71636-5
Series Name:Springer-Lehrbuch
Note:Publication type according to Uni Basel Research Database: Book item
Last Modified:13 Apr 2018 06:17
Deposited On:22 Mar 2012 13:59

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