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CIP - was geschieht mit Werbung in den Köpfen der Konsumenten : Consumer Information Processing

Wänke, Michaela. (2002) CIP - was geschieht mit Werbung in den Köpfen der Konsumenten : Consumer Information Processing. In: Werbung. München, pp. 480-503.

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Official URL: http://edoc.unibas.ch/dok/A5250841

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Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Wänke, Michaela
Item Type:Book Section, refereed
Book Section Subtype:Book Chapter
Bibsysno:Link to catalogue
Publisher:Franz Vahlen
ISBN:3-8006-2782-5
Note:Publication type according to Uni Basel Research Database: Book item
Last Modified:22 Mar 2012 14:25
Deposited On:22 Mar 2012 13:45

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