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The role of experience in consumer decisions : the case of brand loyalty

Wänke, M. and Friese, M.. (2005) The role of experience in consumer decisions : the case of brand loyalty. In: The routines of decision making. Mahwah, pp. 289-310.

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Official URL: http://edoc.unibas.ch/dok/A5250855

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Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Wänke, Michaela and Friese, Malte
Item Type:Book Section, refereed
Book Section Subtype:Book Chapter
Bibsysno:Link to catalogue
Publisher:Lawrence Erlbaum
Note:Publication type according to Uni Basel Research Database: Book item
Last Modified:22 Mar 2012 14:26
Deposited On:22 Mar 2012 13:52

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