Contrast intervals in radio advertising enhance unconscious memory for product names

Hansen, Jochim and Bankiher, Ivana and Scherz, Alex and Wänke, Michaela. (2005) Contrast intervals in radio advertising enhance unconscious memory for product names. In: Proceedings of KogWis05. Basel, pp. 67-71.

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Official URL: http://edoc.unibas.ch/dok/A5251603

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One experiment examined the influence of contrast intervals (i.e., changes in the pattern of background auditory stimuli) in radio ads on conscious and unconscious memory for the highlighted information. The process-dissociation procedure (L. L. Jacoby, 1991, 1998) was used to estimate conscious and unconscious memory processes for product names presented in auditory advertisements with and without contrast intervals. Results show that contrast intervals enhanced unconscious memory processes while leaving conscious memory processes unaffected. Contrast intervals in auditory stimuli as a promising manipulation to investigate unconscious memory processes are discussed.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Bankiher, Ivana and Scherz, Alex and Wänke, Michaela and Hansen, Jochim
Item Type:Conference or Workshop Item, refereed
Conference or workshop item Subtype:Conference Paper
Publisher:Schwabe 2005
Note:Publication type according to Uni Basel Research Database: Conference paper
Last Modified:22 Mar 2012 14:25
Deposited On:22 Mar 2012 13:44

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