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Direction-of-comparison effects : how and why comparing apples with oranges is different from comparing oranges with apples

Wänke, Michaela and Reutner, Leonie. (2011) Direction-of-comparison effects : how and why comparing apples with oranges is different from comparing oranges with apples. In: Perspectives on Framing. New York, pp. 177-194.

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Official URL: http://edoc.unibas.ch/dok/A5841073

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Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Wänke, Michaela and Reutner, Leonie
Item Type:Book Section, refereed
Book Section Subtype:Book Chapter
Publisher:Psychology Press
Note:Publication type according to Uni Basel Research Database: Book item
Last Modified:08 Jun 2012 06:53
Deposited On:08 Jun 2012 06:29

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