Items where Division is "06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing (Brendl)"
Jump to: 2019 | 1 December 2014 | 2011 | June 2010 | 1 January 2008 | August 2007 | December 2005 | July 2005 | 1 January 2005 | 2003 | 2001 | 2000 | 1998 | 1996 | May 1995 | 1995 Number of items at this level: 17. 2019Calder, Bobby J. and Brendl, C. Miguel and Tybout, Alice M.. (2019) Integrating Effects and Theory in Research and Application. In: Handbook of Research Methods in Consumer Psychology. New York, pp. 419-437. 1 December 2014Mittelman, Mauricio and Andrade, Eduardo B. and Chattopadhyay, Amitava and Brendl, C. Miguel. (2014) The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking. The Journal of Consumer Research, 41 (4). pp. 953-964. 2011Bonezzi, Andrea and Brendl, C. Miguel and De Angelis, Matteo . (2011) Stuck in the Middle: The Psychophysics of Goal Pursuit. Psychological Science, 22 (5). pp. 607-612. June 2010Xianchi, Dai and Brendl, C. Miguel and Ariely, Dan. (2010) Wanting, Liking, and Preference Construction. Emotion, 10 (3). pp. 324-334. 1 January 2008Dai, Xianchi and Wertenbroch, Klaus and Brendl, C. Miguel. (2008) The Value Heuristic in Judgments of Relative Frequency,. Psychological Science, 19 (1). pp. 18-19. August 2007Markman, Arthur B. and Brendl, C. Miguel and Kim, Kyungil . (2007) Preference and the Specificity of Goals. Emotion, 7 (3). pp. 680-684. December 2005Brendl, C. Miguel and Chattopadhyay, Amitava and Pelham, Brett W. and Carvallo, Mauricio. (2005) Name Letter Branding: Valence Transfers when Product Specific Needs are Active. Journal of Consumer Research, 32 (3). pp. 405-415. July 2005Brendl, C. Miguel and Markman, Arthur B. and Messner, Claude . (2005) Indirectly Measuring Evaluations of Several Attitude Objects in Relation to a Neutral Reference Point. Journal of Experimental Social Psychology, 41 (4). pp. 346-368. 1 January 2005Markman, Arthur B. and Brendl, C. Miguel. (2005) Constraining Theories of Embodied Cognition. Psychological Science, 16 (1). pp. 6-10. 2003Brendl, C. Miguel and Markman, Arthur B. and Messner, Claude . (2003) The Devaluation Effect: Activating a Need Devalues Unrelated Choice Options. Journal of Consumer Research, 29. pp. 463-473. 2001Brendl, C. Miguel and Markman, Arthur B. and Messner, Claude . (2001) How do Indirect Measures of Evaluation Work? Evaluating the Inference of Prejudice in the Implicit Association Test. Journal of Personality and Social Psychology, 81 (5). pp. 760-773. 2000Markman, Arthur B. and Brendl, C. Miguel. (2000) The Influence of Goals on Value and Choice. The Psychology of Learning and Motivation, 39. pp. 97-128. Markman, Arthur B. and Brendl, C. Miguel. (2000) The Influence of Goals on Value and Choice. In: The psychology of learning and motivation, 39. San Diego, CA, pp. 97-128. 1998Brendl, C. Miguel and Markman, Arthur B. and Higgins, E. Tory . (1998) Mental Accounting as Self-Regulation: Representativeness to Goal-Derived Categories. [Übersetzung von: Mentale Kontoführung als Selbstregulierung. Repräsentativität für zielgeleitete Kategorien]. Zeitschrift für Sozialpsychologie. Sonderheft Konsumentenpsychologie, 29 (2). pp. 89-104. 1996Brendl, C. Miguel and Higgins, E. Tory . (1996) Principles of Judging Valence: What Makes Events Positive or Negative? Advances in Experimental Social Psychology, 28. pp. 95-160. May 1995Higgins, E. Tory and Brendl, C. Miguel. (1995) Accessibility and Applicability: Some "Activation Rules" Influencing Judgment. Journal of Experimental Social Psychology, 31 (3). pp. 218-243. 1995Brendl, C. Miguel and Higgins, E. Tory and Lemm, Kristi M. . (1995) Sensitivity to Varying Gains and Losses: The Role of Self-Discrepancies and Event Framing. Journal of Personality and Social Psychology, 69 (6). pp. 1028-1051. |
