Items where Division is "06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing (Brendl)"

13 September 2021

Greenwald, Anthony G. and Brendl, C. Miguel and Cai, Huajian and Cvencek, Dario and Dovidio, John F. and Friese, Malte and Hahn, Adam and Hehman, Eric and Hofmann, Wilhelm and Hughes, Sean and Hussey, Ian and Jordan, Christian and Kirby, Teri A. and Lai, Calvin K. and Lang, Jonas W. B. and Lindgren, Kristen P. and Maison, Dominika and Ostafin, Brian D. and Rae, James R. and Ratliff, Kate A. and Spruyt, Adriaan and Wiers, Reinout W.. (2021) Best research practices for using the Implicit Association Test. Behavior Research Methods. pp. 1-20.

2019

Calder, Bobby J. and Brendl, C. Miguel and Tybout, Alice M.. (2019) Integrating Effects and Theory in Research and Application. In: Handbook of Research Methods in Consumer Psychology. New York, pp. 419-437.

1 December 2014

Mittelman, Mauricio and Andrade, Eduardo B. and Chattopadhyay, Amitava and Brendl, C. Miguel. (2014) The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking. The Journal of Consumer Research, 41 (4). pp. 953-964.

2011

Bonezzi, Andrea and Brendl, C. Miguel and De Angelis, Matteo. (2011) Stuck in the Middle: The Psychophysics of Goal Pursuit. Psychological Science, 22 (5). pp. 607-612.

June 2010

Xianchi, Dai and Brendl, C. Miguel and Ariely, Dan. (2010) Wanting, Liking, and Preference Construction. Emotion, 10 (3). pp. 324-334.

2009

Markman, Arthur B. and Brendl, C. Miguel and Kim, Kyungil. (2009) From Goal-Activation to Action: How Does Preference and Use of Knowledge Intervene? In: Oxford Handbook of Human Action. Oxford, pp. 328-349.

1 January 2008

Dai, Xianchi and Wertenbroch, Klaus and Brendl, C. Miguel. (2008) The Value Heuristic in Judgments of Relative Frequency,. Psychological Science, 19 (1). pp. 18-19.

August 2007

Markman, Arthur B. and Brendl, C. Miguel and Kim, Kyungil. (2007) Preference and the Specificity of Goals. Emotion, 7 (3). pp. 680-684.

December 2005

Brendl, C. Miguel and Chattopadhyay, Amitava and Pelham, Brett W. and Carvallo, Mauricio. (2005) Name Letter Branding: Valence Transfers when Product Specific Needs are Active. Journal of Consumer Research, 32 (3). pp. 405-415.

July 2005

Brendl, C. Miguel and Markman, Arthur B. and Messner, Claude. (2005) Indirectly Measuring Evaluations of Several Attitude Objects in Relation to a Neutral Reference Point. Journal of Experimental Social Psychology, 41 (4). pp. 346-368.

1 January 2005

Markman, Arthur B. and Brendl, C. Miguel. (2005) Constraining Theories of Embodied Cognition. Psychological Science, 16 (1). pp. 6-10.

2005

Markman, Arthur B. and Brendl, C. Miguel. (2005) Goals, Policies, Preferences, and Actions. In: Applying Social Cognition to Consumer-Focused Strategy. Mahwah, New Jersey, pp. 183-200.

2003

Brendl, C. Miguel and Markman, Arthur B. and Messner, Claude. (2003) The Devaluation Effect: Activating a Need Devalues Unrelated Choice Options. Journal of Consumer Research, 29. pp. 463-473.

2001

Brendl, C. Miguel. (2001) Goals and the Compatibility Principle in Attitudes, Judgment, and Choice. In: Cognitive Social Psychology: The Princeton Symposium on the Legacy and Future of Social Cognition. Mahwah, New Jersey, pp. 317-332.

Brendl, C. Miguel and Markman, Arthur B. and Messner, Claude. (2001) How do Indirect Measures of Evaluation Work? Evaluating the Inference of Prejudice in the Implicit Association Test. Journal of Personality and Social Psychology, 81 (5). pp. 760-773.

2000

Brendl, C. Miguel. (2000) Subjective Experience in the Effect of Sample Size on Likelihood Judgments. In: The Message Within: The Role of Subjective Experience in Social Cognition and Behavior. Philadelphia, pp. 69-87.

Markman, Arthur B. and Brendl, C. Miguel. (2000) The Influence of Goals on Value and Choice. In: The Psychology of Learning and Motivation: Advances in Research and Theory, 39. San Diego, pp. 97-128.

1998

Brendl, C. Miguel and Markman, Arthur B. and Higgins, E. Tory. (1998) Mental Accounting as Self-Regulation: Representativeness to Goal-Derived Categories. [Übersetzung von: Mentale Kontoführung als Selbstregulierung. Repräsentativität für zielgeleitete Kategorien]. Zeitschrift für Sozialpsychologie. Sonderheft Konsumentenpsychologie, 29 (2). pp. 89-104.

1996

Brendl, C. Miguel and Higgins, E. Tory. (1996) Principles of Judging Valence: What Makes Events Positive or Negative? Advances in Experimental Social Psychology, 28. pp. 95-160.

May 1995

Higgins, E. Tory and Brendl, C. Miguel. (1995) Accessibility and Applicability: Some "Activation Rules" Influencing Judgment. Journal of Experimental Social Psychology, 31 (3). pp. 218-243.

1995

Brendl, C. Miguel and Higgins, E. Tory and Lemm, Kristi M.. (1995) Sensitivity to Varying Gains and Losses: The Role of Self-Discrepancies and Event Framing. Journal of Personality and Social Psychology, 69 (6). pp. 1028-1051.