Brendl, C. Miguel and Markman, Arthur B. and Messner, Claude. (2003) The Devaluation Effect: Activating a Need Devalues Unrelated Choice Options. Journal of Consumer Research, 29. pp. 463-473.
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Official URL: https://edoc.unibas.ch/68468/
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing (Brendl) |
|---|---|
| UniBasel Contributors: | Brendl, C. Miguel |
| Item Type: | Article, refereed |
| Article Subtype: | Research Article |
| Publisher: | Oxford University Press |
| ISSN: | 0093-5301 |
| e-ISSN: | 1537-5277 |
| Note: | Publication type according to Uni Basel Research Database: Journal article |
| Last Modified: | 15 Mar 2022 14:06 |
| Deposited On: | 18 Jan 2019 08:46 |
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