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Mentale Kontoführung als Selbst-Regulation. Representativität für zielgeleitete Kategorien [Mental Accounting as Self-regulation. Representativeness to Goal-Derived Categories]

Brendl, C. Miguel and Markman, Arthur B. and Higgins, E. Tory . (1998) Mentale Kontoführung als Selbst-Regulation. Representativität für zielgeleitete Kategorien [Mental Accounting as Self-regulation. Representativeness to Goal-Derived Categories]. Zeitschrift für Sozialpsychologie. Sonderheft Konsumentenpsychologie, 29 (2). pp. 89-104.

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Official URL: https://edoc.unibas.ch/68473/

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Faculties and Departments:06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing (Brendl)
UniBasel Contributors:Brendl, C. Miguel
Item Type:Article, refereed
Article Subtype:Research Article
Note:Publication type according to Uni Basel Research Database: Journal article
Last Modified:17 Jan 2019 15:34
Deposited On:17 Jan 2019 15:34

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