Brendl, C. Miguel and Markman, Arthur B. and Higgins, E. Tory. (1998) Mental Accounting as Self-Regulation: Representativeness to Goal-Derived Categories. [Übersetzung von: Mentale Kontoführung als Selbstregulierung. Repräsentativität für zielgeleitete Kategorien]. Zeitschrift für Sozialpsychologie. Sonderheft Konsumentenpsychologie, 29 (2). pp. 89-104.
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing (Brendl) |
|---|---|
| UniBasel Contributors: | Brendl, C. Miguel |
| Item Type: | Article, refereed |
| Article Subtype: | Research Article |
| Publisher: | Hans Huber |
| ISSN: | 1864-9335 |
| Note: | Publication type according to Uni Basel Research Database: Journal article |
| Language: | English |
| edoc DOI: | |
| Last Modified: | 15 Mar 2022 14:06 |
| Deposited On: | 17 Jan 2019 15:34 |
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