Integrating Effects and Theory in Research and Application

Calder, Bobby J. and Brendl, C. Miguel and Tybout, Alice M.. (2019) Integrating Effects and Theory in Research and Application. In: Handbook of Research Methods in Consumer Psychology. New York, pp. 419-437.

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Official URL: https://edoc.unibas.ch/73876/

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Faculties and Departments:06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing (Brendl)
UniBasel Contributors:Brendl, C. Miguel
Item Type:Book Section
Book Section Subtype:Further Contribution in a Book
Publisher:Routledge, Taylor and Francis Inc.
Note:Publication type according to Uni Basel Research Database: Book item
Last Modified:10 Aug 2020 14:47
Deposited On:10 Aug 2020 14:47

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