Calder, Bobby J. and Brendl, C. Miguel and Tybout, Alice M.. (2019) Integrating Effects and Theory in Research and Application. In: Handbook of Research Methods in Consumer Psychology. New York, pp. 419-437.
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Official URL: https://edoc.unibas.ch/73876/
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing (Brendl) |
|---|---|
| UniBasel Contributors: | Brendl, C. Miguel |
| Item Type: | Book Section |
| Book Section Subtype: | Further Contribution in a Book |
| Publisher: | Routledge, Taylor and Francis Inc. |
| ISBN: | 978-0-8153-5293-8 |
| e-ISBN: | 978-1-351-13771-3 |
| Note: | Publication type according to Uni Basel Research Database: Book item |
| Last Modified: | 10 Aug 2020 14:47 |
| Deposited On: | 10 Aug 2020 14:47 |
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