Markman, Arthur B. and Brendl, C. Miguel and Kim, Kyungil. (2009) From Goal-Activation to Action: How Does Preference and Use of Knowledge Intervene? In: Oxford Handbook of Human Action. Oxford, pp. 328-349.
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing (Brendl) |
|---|---|
| UniBasel Contributors: | Brendl, C. Miguel |
| Item Type: | Book Section |
| Book Section Subtype: | Further Contribution in a Book |
| Publisher: | Oxford University Press |
| ISBN: | 978-0-1953-0998-0 |
| Note: | Publication type according to Uni Basel Research Database: Book item |
| Last Modified: | 25 Apr 2022 07:58 |
| Deposited On: | 25 Apr 2022 07:58 |
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