Markman, Arthur B. and Brendl, C. Miguel. (2005) Goals, Policies, Preferences, and Actions. In: Applying Social Cognition to Consumer-Focused Strategy. Mahwah, New Jersey, pp. 183-200.
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing (Brendl) |
|---|---|
| UniBasel Contributors: | Brendl, C. Miguel |
| Item Type: | Book Section |
| Book Section Subtype: | Further Contribution in a Book |
| Publisher: | Lawrence Erlbaum Associates |
| ISBN: | 978-0-8058-5520-3 |
| Note: | Publication type according to Uni Basel Research Database: Book item |
| Last Modified: | 25 Apr 2022 08:27 |
| Deposited On: | 25 Apr 2022 08:27 |
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