Goals, Policies, Preferences, and Actions

Markman, Arthur B. and Brendl, C. Miguel. (2005) Goals, Policies, Preferences, and Actions. In: Applying Social Cognition to Consumer-Focused Strategy. Mahwah, New Jersey, pp. 183-200.

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Faculties and Departments:06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing (Brendl)
UniBasel Contributors:Brendl, C. Miguel
Item Type:Book Section
Book Section Subtype:Further Contribution in a Book
Publisher:Lawrence Erlbaum Associates
Note:Publication type according to Uni Basel Research Database: Book item
Last Modified:25 Apr 2022 08:27
Deposited On:25 Apr 2022 08:27

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