The Influence of Goals on Value and Choice

Markman, Arthur B. and Brendl, C. Miguel. (2000) The Influence of Goals on Value and Choice. In: The Psychology of Learning and Motivation: Advances in Research and Theory, 39. San Diego, pp. 97-128.

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This chapter discusses a role for goals in choice processing and in the perception of value of objects. It defines goals and the activation of goals. An evidence is presented that people habitually associate goals with objects in the world. The chapter describes studies of the influence of goals on how information about options is processed. The role of goals in the evaluation of objects is discussed. The chapter examines how the evaluation of objects can change as a function of the active goal, and how the perceived value of an object is affected by its relationship to the active goal. It is believed that this work makes a positive statement about the processes of decision-making.
Faculties and Departments:06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing (Brendl)
UniBasel Contributors:Brendl, C. Miguel
Item Type:Book Section, refereed
Book Section Subtype:Book Chapter
Publisher:Academic Press
Series Name:The Psychology of Learning and Motivation
Note:Publication type according to Uni Basel Research Database: Book item
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edoc DOI:
Last Modified:08 Mar 2022 15:48
Deposited On:14 Feb 2019 10:42

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