Preference and the Specificity of Goals

Markman, Arthur B. and Brendl, C. Miguel and Kim, Kyungil. (2007) Preference and the Specificity of Goals. Emotion, 7 (3). pp. 680-684.

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Official URL: https://edoc.unibas.ch/68463/

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In this study, the authors examined (a) the effect of changes in the need to eat on expressed preferences for foods that are appropriate for different times of day and (b) whether that need is directed toward food in general or foods contextually appropriate to the time of day. Previous findings suggest that, when the goal is active relative to when it is inactive, items relevant to satisfying a goal increase in value but items unrelated to that goal decrease in value. The authors observed that, when people needed to eat, they sought foods that are contextually appropriate to the time of day of the study. Hence, the goal they sought to fulfill was narrower than seeking foods in general.
Faculties and Departments:06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing (Brendl)
UniBasel Contributors:Brendl, C. Miguel
Item Type:Article, refereed
Article Subtype:Research Article
Publisher:American Psychological Association
Note:Publication type according to Uni Basel Research Database: Journal article
Identification Number:
Last Modified:15 Mar 2022 14:07
Deposited On:14 Feb 2019 11:03

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