Items where Author is "Holzer, Matthias"

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Holzer, Matthias and Batt, Verena and Bruhn, Manfred. (2015) Employees as a second audience – A scale development approach for the measurement of quality of external communications from the employee’s perspective. Marketing – Zeitschrift für Forschung und Praxis, 37 (3). pp. 126-136.

Bruhn, Manfred and Holzer, Matthias. (2015) The Role of the Fit Construct and Sponsorship Portfolio Size for Event Sponsorship Success: A Field Study. European Journal of Marketing, 49 (5/6). pp. 874-893.


Bruhn, Manfred and Batt, Verena and Holzer, Matthias. (2013) Der Einfluss des Sponsoring auf das Markenverhalten von Mitarbeitenden. Die Unternehmung, Jg. 67, Nr. 3. pp. 289-308.

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