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Employees as a second audience – A scale development approach for the measurement of quality of external communications from the employee’s perspective

Holzer, Matthias and Batt, Verena and Bruhn, Manfred. (2015) Employees as a second audience – A scale development approach for the measurement of quality of external communications from the employee’s perspective. Marketing – Zeitschrift für Forschung und Praxis, 37 (3). pp. 126-136.

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Official URL: http://edoc.unibas.ch/40288/

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Faculties and Departments:06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn)
UniBasel Contributors:Bruhn, Manfred and Batt, Verena
Item Type:Article, refereed
Article Subtype:Research Article
Publisher:C.H.Beck, Vahlen
ISSN:0344-1369
Note:Publication type according to Uni Basel Research Database: Journal article
Last Modified:03 Jul 2018 14:44
Deposited On:03 Jun 2016 09:21

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