Items where Author is "Carvallo, Mauricio"
Jump to: Yes Number of items: 1. YesBrendl, C. Miguel and Chattopadhyay, Amitava and Pelham, Brett W. and Carvallo, Mauricio. (2005) Name Letter Branding: Valence Transfers when Product Specific Needs are Active. Journal of Consumer Research, 32 (3). pp. 405-415. |