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Items where Author is "Carvallo, Mauricio"

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Jump to: December 2005
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December 2005

Brendl, C. Miguel and Chattopadhyay, Amitava and Pelham, Brett W. and Carvallo, Mauricio. (2005) Name Letter Branding: Valence Transfers when Product Specific Needs are Active. Journal of Consumer Research, 32 (3). pp. 405-415.

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