Items where Author is "Calder, Bobby J."
Number of items: 2. 2021Brendl, C. Miguel and Calder, Bobby J. and Tybout, Alice M. and Sternthal , Brian. (2021) Distinguishing Constructs from Variables in Designing Research. Journal of Consumer Psychology, 31 (1). pp. 188-208. 2019Calder, Bobby J. and Brendl, C. Miguel and Tybout, Alice M.. (2019) Integrating Effects and Theory in Research and Application. In: Handbook of Research Methods in Consumer Psychology. New York, pp. 419-437. |
