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Bruhn, Manfred and Keller, Corina and Batt, Verena. (2015) Formen des Customer Engagement – Entwicklung einer Typologie. In: Interaktive Wertschöpfung durch Dienstleistungen. Strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken. Wiesbaden, pp. 83-109.

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