Is regulatory focus related to minimal and maximal standards? Depends how you ask!

Lalot, Fanny and Quiamzade, Alain and Falomir-Pichastor, Juan Manuel. (2018) Is regulatory focus related to minimal and maximal standards? Depends how you ask! European Journal of Social Psychology, 48 (2). pp. 174-186.

[img] PDF - Accepted Version

Official URL: https://edoc.unibas.ch/88376/

Downloads: Statistics Overview


Regulatory focus theory suggests that hopes and aspirations (promotion focus) function like maximal goals, whereas duties and responsibilities (prevention focus) function like minimal goals. However, past research has not always reliably found such a link between regulatory focus and maximal-minimal goals or standards. In the present research, we hypothesised that this inconsistency can be explained, at least in part, by conceptual differences resulting in the use of different, specific wording. In four studies, we compared wording in terms of the relative magnitude of the goals to wording in terms of their absolute versus gradual perception. Results showed that regulatory focus (manipulated or measured) consistently relates to maximal versus minimal standards framed as goals of different magnitudes, but not to the goals framed according to an absolute-gradual perception. Implication of the results for regulatory focus research is discussed.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Society & Choice > Sozialpsychologie (Greifeneder)
UniBasel Contributors:Lalot, Fanny
Item Type:Article, refereed
Article Subtype:Research Article
Note:Publication type according to Uni Basel Research Database: Journal article
Identification Number:
edoc DOI:
Last Modified:04 Jul 2023 03:10
Deposited On:14 Jun 2022 15:35

Repository Staff Only: item control page