When the Good Looks Bad: An Experimental Exploration of the Repulsion Effect

Spektor, Mikhail S. and Kellen, David and Hotaling, Jared M.. (2018) When the Good Looks Bad: An Experimental Exploration of the Repulsion Effect. Psychological Science, 29 (8). pp. 1309-1320.

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Official URL: https://edoc.unibas.ch/66820/

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When people are choosing among different options, context seems to play a vital role. For instance, adding a third option can increase the probability of choosing a similar dominating option. This attraction effect is one of the most widely studied phenomena in decision-making research. Its prevalence, however, has been challenged recently by the tainting hypothesis, according to which the inferior option contaminates the attribute space in which it is located, leading to a repulsion effect. In an attempt to test the tainting hypothesis and explore the conditions under which dominated options make dominating options look bad, we conducted four preregistered perceptual decision-making studies with a total of 301 participants. We identified two factors influencing individuals' behavior: stimulus display and stimulus design. Our results contribute to a growing body of literature showing how presentation format influences behavior in preferential and perceptual decision-making tasks.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Forschungsbereich Sozial-, Wirtschafts- und Entscheidungspsychologie > Economic Psychology (Rieskamp)
UniBasel Contributors:Spektor, Mikhail Sergeevic
Item Type:Article, refereed
Article Subtype:Research Article
Note:Publication type according to Uni Basel Research Database: Journal article
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Last Modified:28 Nov 2018 16:46
Deposited On:28 Nov 2018 16:46

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