Linguistic expert creation in online health practices

Rudolf von Rohr, Marie-Thérèse and Thurnherr, Franziska and Locher, Miriam A.. (2019) Linguistic expert creation in online health practices. In: Analysing digital discourse: new insights and future directions. London, pp. 219-250.

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Official URL: https://edoc.unibas.ch/62989/

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In this chapter, we explore how the construction of an expert identity varies across online e-health settings with different socio-technological features. Our methodology is qualitative in nature and draws on insights from discourse analysis, in particular positioning theory. Results show that four aspects of creating expertise are vital: the embeddedness of the posi-tioning strategies in the online health context, the interplay between these strategies within each setting, the interactivity of the medium, and the fact that not only professionals, but also clients and laypeople construct their expertise. The results reveal that previously found strategies to create expertise (e.g., using jargon or showing empathy) could be confirmed in our corpus, and that the interplay of several strategies is in fact needed to create credible and trustworthy expert identities for all participants involved. This interplay varies accord-ing to the practice.
Faculties and Departments:04 Faculty of Humanities and Social Sciences > Departement Sprach- und Literaturwissenschaften > Fachbereich Englische Sprach- und Literaturwissenschaft > English Linguistics (Locher)
UniBasel Contributors:Locher, Miriam A. and Thurnherr, Franziska and Rudolf von Rohr, Marie-Thérèse
Item Type:Book Section, refereed
Book Section Subtype:Further Contribution in a Book
Publisher:Palgrave Macmillan
Note:Publication type according to Uni Basel Research Database: Book item
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Last Modified:01 Jan 2022 02:30
Deposited On:24 Oct 2018 11:50

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