edoc

Sexualized but not objectified - When do women react negatively towards sexualized advertisements

Keller, Matthias David and Reutner, Leonie and Walker, Mirella and Greifeneder, Rainer. (2017) Sexualized but not objectified - When do women react negatively towards sexualized advertisements. NA - Advances in Consumer Research, 44. p. 741.

[img] PDF - Accepted Version
Restricted to Repository staff only

79Kb

Official URL: http://edoc.unibas.ch/54943/

Downloads: Statistics Overview

Abstract

Sex-Sells is a commonly used strategy, which is often received negatively by women. Two studies investigated the underlying processes and indicate that it is not the sexualization per se but the objectification of the model that causes negative evaluations, especially when oneself feels close to the model.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Forschungsbereich Sozial-, Wirtschafts- und Entscheidungspsychologie > Sozialpsychologie (Greifeneder)
UniBasel Contributors:Keller, Matthias and Reutner, Leonie and Walker, Mirella and Greifeneder, Rainer
Item Type:Article, refereed
Article Subtype:Research Article
Publisher:Association for Consumer Research
ISSN:0098-9258
Note:Publication type according to Uni Basel Research Database: Journal article
Language:English
Related URLs:
Last Modified:27 Dec 2018 08:39
Deposited On:20 Oct 2017 07:10

Repository Staff Only: item control page