Keller, Matthias David and Reutner, Leonie and Walker, Mirella and Greifeneder, Rainer. (2017) Sexualized but not objectified - When do women react negatively towards sexualized advertisements. NA - Advances in Consumer Research, 44. p. 741.
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Abstract
Sex-Sells is a commonly used strategy, which is often received negatively by women. Two studies investigated the underlying processes and indicate that it is not the sexualization per se but the objectification of the model that causes negative evaluations, especially when oneself feels close to the model.
| Faculties and Departments: | 07 Faculty of Psychology > Departement Psychologie > Society & Choice > Sozialpsychologie (Greifeneder) |
|---|---|
| UniBasel Contributors: | Keller, Matthias and Reutner, Leonie and Walker, Mirella and Greifeneder, Rainer |
| Item Type: | Article, refereed |
| Article Subtype: | Research Article |
| Publisher: | Association for Consumer Research |
| ISSN: | 0098-9258 |
| Note: | Publication type according to Uni Basel Research Database: Journal article |
| Language: | English |
| Related URLs: | |
| edoc DOI: | |
| Last Modified: | 27 Dec 2018 08:39 |
| Deposited On: | 20 Oct 2017 07:10 |
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