Mental models for web objects in different cultural settings

Linxen, S. and Tuch, A. N. and Heinz, S. and Opwis, K. and Müller, L. J.. (2014) Mental models for web objects in different cultural settings. In: CHI '14 Extended Abstracts on Human Factors in Computing Systems. New York, NY, pp. 2557-2562.

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Official URL: http://edoc.unibas.ch/dok/A6288943

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"Know your users!" A short request but a challenging one. Studies have shown that the positioning of web objects according to the users' mental models can prevent errors and increase the efficiency of interaction. Therefore an important aspect of the design of websites is to take the expectations of the users into account. However the results of these studies are based on research with limited target groups and neglected to consider cultural aspects. To approach this issue the currently being conducted study aims primarily to (1) identify and visualize mental models for different websites types for different countries, (2) highlight differences and similarities in the mental models of the subjects based on their nationality and (3) show the influence of experience with international websites on the mental models of the user. The results gained will be helpful during the design and localization process for international target groups.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Society & Choice > Allgemeine Psychologie und Methodologie (Opwis)
UniBasel Contributors:Tuch, Alexandre N and Heinz, Silvia and Opwis, Klaus and Müller, Livia Joanna
Item Type:Conference or Workshop Item, refereed
Conference or workshop item Subtype:Conference Paper
Publisher:Association for Computing Machinery (ACM)
Note:Publication type according to Uni Basel Research Database: Conference paper
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Last Modified:05 Jun 2015 08:52
Deposited On:05 Jun 2015 08:52

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