Empirical evaluation of 20 web form optimization guidelines

Seckler, M. and Heinz, S. and Bargas-Avila, J. and Opwis, K. and Tuch, A.. (2013) Empirical evaluation of 20 web form optimization guidelines. In: CHI '13 extended abstracts on human factors in computing systems, CHI '13. New York, pp. 1893-1898.

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Official URL: http://edoc.unibas.ch/dok/A6124662

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Most websites use interactive online forms as a main contact point to users. Recently, many publications aim at optimizing web forms. In contrast to former research that focused at the evaluation of single guidelines, the present study shows in a controlled lab experiment with n=23 participants the combined effectiveness of 20 guidelines on real company web forms. Results indicate that optimized web forms lead to faster completion times, less form submission trials, fewer eye fixations and higher user satisfaction in comparison to the original forms.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Society & Choice > Allgemeine Psychologie und Methodologie (Opwis)
UniBasel Contributors:Seckler, Mirjam and Heinz, Silvia and Bargas-Avila, Javier Andrés and Opwis, Klaus and Tuch, Alexandre N
Item Type:Conference or Workshop Item, refereed
Conference or workshop item Subtype:Conference Paper
Note:Publication type according to Uni Basel Research Database: Conference paper
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Last Modified:13 Sep 2013 08:00
Deposited On:13 Sep 2013 07:58

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