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Items where Author is "Ahlers, Mareike"

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2016

Bruhn, Manfred and Ahlers, Mareike. (2016) Kommunikationscontrolling durch einen interinstrumentellen Vergleich auf Basis einer gemeinsamen Währung. In: Handbuch Controlling der Kommunikation. Grundlagen – Innovative Ansätze – Praktische Umsetzungen. Wiesbaden, pp. 181-198.

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