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Items where Author is "Stumpf, Marcus "

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Bruhn, Manfred and Stumpf, Marcus . (2011) Entwicklungsstand der Integrierten Kommunikation in Unternehmen – Forschungsstand, empirische Befunde, Bewertungsansatz. Marketing – Zeitschrift für Forschung und Praxis, 50 (3). pp. 141-156.

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