Items where Author is "Shavitt, S."

Article

Shavitt, S. and Swan, S. and Lowrey, T. and Wänke, M.. (1994) The interaction of endorser attractiveness and involvement in persuasion on the goal that guides message processing. Journal of consumer psychology, Vol. 3, H. 2. pp. 137-162.

Book Section

Shavitt, S. and Wänke, M.. (2004) Consumer Behavior. In: Applied social psychology. Malden, Mass., pp. 245-267.

Shavitt, S. and Wänke, M.. (2001) Consumer Behavior. In: Blackwell Handbook of social psychology, Bd. 1. Malden, pp. 569-590.