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Items where Author is "Schnebelen, Stefanie"

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Group by: Date | Item Type | Refereed
Jump to: 2017 | January 2014
Number of items: 3.

2017

Bruhn, Manfred and Schnebelen, Stefanie. (2017) Brand Happiness: The Searching and Finding of the „Holy Grail“ of Marketing. Die Unternehmung, 71 (4). pp. 464-489.

Bruhn, Manfred and Schnebelen, Stefanie. (2017) Integrated Marketing Communication – from an instrumental to a customer-centric perspective. European journal of marketing, 51 (3). pp. 464-489.

January 2014

Bruhn, Manfred and Schnebelen, Stefanie and Schäfer, Daniela. (2014) Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B brand communities. Industrial Marketing Management, 43 (1). pp. 164-176.

This list was generated on Sat Feb 22 10:01:09 2020 CET.