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Items where Author is "Roux, Elyette"

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Jump to: 2018
Number of items: 1.

2018

Tafani, Eric and Roux, Elyette and Greifeneder, Rainer. (2018) In the mood for action: When negative program-induced mood improves the behavioral effectiveness of TV commercials. Journal of business research, 84. pp. 125-140.

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