Items where Author is "Herrmann, A."

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Number of items: 2.


Wänke, M. and Herrmann, A. and Schaffner, D.. (2007) Brand name influence on brand perception. Psychology & marketing, Vol. 24, H. 1. pp. 1-24.


Einwiller, S. and Wänke, M. and Herrmann, A. and Samochowiec, J.. (2005) Attributional processes in the case of product failures : the role of the corporate brand as buffer. Advances in consumer research, Vol. 33. pp. 270-271.

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