Items where Author is "Chattopadhyay, Amitava"

Article

Mittelman, Mauricio and Andrade, Eduardo B. and Chattopadhyay, Amitava and Brendl, C. Miguel. (2014) The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking. The Journal of Consumer Research, 41 (4). pp. 953-964.

Brendl, C. Miguel and Chattopadhyay, Amitava and Pelham, Brett W. and Carvallo, Mauricio. (2005) Name Letter Branding: Valence Transfers when Product Specific Needs are Active. Journal of Consumer Research, 32 (3). pp. 405-415.