Items where Author is "Brunner, T. A."
Jump to: Article | Book Section Number of items: 2. ArticleBrunner, T. A. and Wänke, Michaela. (2006) The reduced and enhanced impact of shared features on individual brand evaluations. Journal of consumer psychology, Vol. 16, H. 2. pp. 101-111. Book SectionBrunner, T. A. and Reimer, T. and Opwis, K.. (2005) Cancellation and focus : the impact of feature attrativeness on recall. In: Proceedings of KogWis05. Basel, pp. 27-32. |
