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Bruhn, Manfred and Fritz, Kristine and Schoenmüller, Verena. (2015) Warum teilen Individuen? – Eine empirische Untersuchung der Nutzungsmotive von Sharing-Dienstleistungen anhand der Self-Determination Theory. In: Interaktive Wertschöpfung durch Dienstleistungen. Strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken. Wiesbaden, pp. 611-630.

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Fritz, Kristine and Schoenmüller, Verena and Bruhn, Manfred. (2017) Authenticity in branding – exploring antecedents and consequences of brand authenticity. European journal of marketing, 51 (2). pp. 324-348.

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