Perspectives on human-computer interaction and culture

Due to the global distribution of technology and its use in highly culturally diverse settings, an understanding of culture, in particular the connection between culture and technology use, is becoming more relevant for distributors and developers of such technology, in order to survive in a dynamic market environment and to be able to offer products that are tailored to the requirements of the specific end user. Therefore, the overarching topic of this thesis is the exploration of the role of culture in human-computer interaction (HCI) as a key factor to understanding the user.
This thesis sheds light on the role of culture and socio-cultural systems and their multi-layered manifestations in human-computer interaction. The related research consists of two main strands: The first strand (manuscript 1 and 2) focuses primarily on examining the extent to which national culture is considered in HCI studies, and the extent to which subjects from different national settings are part of HCI studies. The key findings of the first strand are that HCI research tends to neglect culture, or, if it is considered, it is mostly treated narrowly, as a single variable that measures national cultures. The restricted cultural perspective becomes further evident when studying the participant samples from the most relevant HCI conference. There was a strong focus on participant samples from countries whose inhabitants tend to be Western, educated, industrialised, rich and democratic (WEIRD) and most of the other countries were clearly underrepresented.
The second strand of this thesis (manuscript 3 to 6) centres on the examination of the relationship between HCI and cultural as well as socio-cultural systems, particularly in knowledge-intensive practices. It shows the rich practices of technology appropriation in study settings outside of the typical WEIRD contexts. Furthermore, it explores the manifold, rich and often complex ways in which the use of technology is impacted by structures and practices of cultural systems, and, in the same way, transforms these systems.
The results from both strands of enquiry show that the HCI community should consider the diversity of potential technology users in its research and recommendations. Only in this way can technological developments be realised that are globally useful and usable on a broad scale. To support the HCI community on this path, alongside suggestions for further research projects, this thesis presents several detailed recommendations on how to increase diversity and the consideration of cultural aspects in HCI research and the HCI community.