When do people use simple heuristics, and how can we tell?

Rieskamp, Joerg and Hoffrage, Ulrich. (1999) When do people use simple heuristics, and how can we tell? In: Simple heuristics that make us smart. New York, NY, US, pp. 141-167.

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(from the chapter) Examined whether people use simple heuristics and discussed 2 possible approaches to identifying these strategies: process analysis and outcome analysis. The authors describe various decision strategies and outline an experiment in which participants had to choose among alternatives under low and high time pressure. The process- and outcome-oriented approaches are described and the experiment is used as an illustration for the methodological problems in identifying strategies. The authors review some studies that have investigated conditions that should have an impact on decision strategies, including time pressure. Evidence suggests that heuristics with a cue-wise information search can describe individuals' decision strategies for choice tasks. Results indicate that people indeed use smart and simple decision strategies. ((c) 2000 APA/PsycINFO, all rights reserved)
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Forschungsbereich Sozial-, Wirtschafts- und Entscheidungspsychologie > Economic Psychology (Rieskamp)
Item Type:Book Section
Publisher:Oxford University Press
Series Name:Evolution and cognition
Note:Publication type according to Uni Basel Research Database: Book item
Last Modified:22 Mar 2012 14:25
Deposited On:22 Mar 2012 13:48

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