Exploring memory for product names advertised with humour

Hansen, J. and Strick, M. and van Baaren, R. B. and Hooghuis, M. and Wigboldus, D.. (2009) Exploring memory for product names advertised with humour. Journal of consumer behaviour, Vol. 8. pp. 135-148.

Full text not available from this repository.

Official URL: http://edoc.unibas.ch/dok/A5249145

Downloads: Statistics Overview

Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Hansen, Jochim
Item Type:Article, refereed
Article Subtype:Research Article
Publisher:Henry Stewart Publications
Note:Publication type according to Uni Basel Research Database: Journal article
Last Modified:22 Mar 2012 14:25
Deposited On:22 Mar 2012 13:48

Repository Staff Only: item control page