Hansen, J. and Strick, M. and van Baaren, R. B. and Hooghuis, M. and Wigboldus, D.. (2009) Exploring memory for product names advertised with humour. Journal of consumer behaviour, Vol. 8. pp. 135-148.
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Official URL: http://edoc.unibas.ch/dok/A5249145
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| Faculties and Departments: | 07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke) |
|---|---|
| UniBasel Contributors: | Hansen, Jochim |
| Item Type: | Article, refereed |
| Article Subtype: | Research Article |
| Publisher: | Henry Stewart Publications |
| ISSN: | 1472-0817 |
| Note: | Publication type according to Uni Basel Research Database: Journal article |
| Last Modified: | 22 Mar 2012 14:25 |
| Deposited On: | 22 Mar 2012 13:48 |
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