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When the death makes you smoke : a terror management perspective on the effectiveness of cigarette on-pack warnings

Hansen, Jochim and Winzeler, Susanne and Topolinski, Sascha. (2010) When the death makes you smoke : a terror management perspective on the effectiveness of cigarette on-pack warnings. Journal of Experimental Social Psychology, Vol. 46 , H. 1. pp. 226-228.

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Official URL: http://edoc.unibas.ch/dok/A5251602

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Abstract

One of the principal vehicles for informing tobacco consumers about the risks of smoking is the warning message on each cigarette package. Based on terror management theory, the present study investigates the impact of mortality-salient warnings on cigarette packages compared to warnings with no mortality threat. Results suggest that to the degree that smoking is a source of self-esteem, later attitudes towards smoking become more positive if the warning message is mortality-salient. On the contrary, if the warning is terrifying but not mortality-salient and relates to the source of self-esteem, smoking attitudes become more negative with higher smoking-based self-esteem. Thus, mortality-salient warnings may increase the tendency to favor smoking under certain circumstances. This fatal ironic effect highlights the importance of a risk communication that matches the self-esteem contingencies of the recipients, and it has urgent implications for health care policy.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Winzeler, Susanne and Topolisnki, Sascha and Hansen, Jochim
Item Type:Article, refereed
Article Subtype:Research Article
Bibsysno:Link to catalogue
Publisher:Academic Press
ISSN:0022-1031
Note:Publication type according to Uni Basel Research Database: Journal article
Last Modified:22 Mar 2012 14:24
Deposited On:22 Mar 2012 13:42

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