Inferences from memory : strategy- and exemplar-based judgment models compared

What are the cognitive processes underlying people's inferences from memory? To provide an answer, the exemplar-based approach to predicting people's inferences is tested against the strategy-based approach. Exemplar models assume that people make inferences about objects by retrieving similar objects from memory. In contrast, the strategy-based approach assumes that people select cognitive strategies that make inferences based on abstracted knowledge and information the inference situation provides. In Experiment 1, in which dichotomous feedback on the level of pair-comparisons was provided, almost all participants were classified as using a simple lexicographic strategy. In Experiment 2, in which continuous feedback for single objects was provided, most participants were classified as using a compensatory strategy. Both experiments suggest that the strategy-based approach is more suitable for predicting people's inferences from memory than the exemplar-based approach. The strategy-based approach shows how people adapt to inference situations by selecting different cognitive strategies.