Bruhn, Manfred and Schäfer, Daniela B. and Schwarz, Jürgen and Lauber, Mareike. (2011) Facebook, Twitter, YouTube und Co. – Erwartungen der Nutzer an Social-Media-Plattformen. Marketing Review St. Gallen, 28 (5). pp. 36-42.
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Ehemalige Einheiten Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn) |
|---|---|
| UniBasel Contributors: | Bruhn, Manfred |
| Item Type: | Article, refereed |
| Article Subtype: | Research Article |
| Publisher: | Thexis Verlag |
| ISSN: | 1865-6544 |
| e-ISSN: | 1865-7516 |
| Note: | Publication type according to Uni Basel Research Database: Journal article |
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| Identification Number: | |
| Last Modified: | 02 May 2017 08:48 |
| Deposited On: | 02 May 2017 08:48 |
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