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Facebook, Twitter, YouTube und Co. – Erwartungen der Nutzer an Social-Media-Plattformen

Bruhn, Manfred and Schäfer, Daniela B. and Schwarz, Jürgen and Lauber, Mareike. (2011) Facebook, Twitter, YouTube und Co. – Erwartungen der Nutzer an Social-Media-Plattformen. Marketing Review St. Gallen, 28 (5). pp. 36-42.

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Official URL: http://edoc.unibas.ch/46667/

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Faculties and Departments:06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Professuren Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn)
UniBasel Contributors:Bruhn, Manfred
Item Type:Article, refereed
Article Subtype:Research Article
Publisher:Thexis Verlag
ISSN:1865-6544
e-ISSN:1865-7516
Note:Publication type according to Uni Basel Research Database: Journal article
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Last Modified:02 May 2017 08:48
Deposited On:02 May 2017 08:48

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