Perceived User Experience of Animated Transitions in Mobile User Interfaces.

Animated transitions are an important part of graphical user interface design practice. They can help to guide users’ attention and highlight changes in the interface. However, there is only few empirical research on how such animated transitions influence the users’ perception of an interface. We therefore aim to investigate how different animation principles for animated transitions in mobile applications influence dimensions of perceived user experience. In this late breaking work we present the results of a pilot study in which we tested the suitability of different animated transitions for our main study. Moreover, we outline a tentative design and procedure of the main study. We plan to recruit 300 participants that will rate different styles of animated transitions in regard to perceived pragmatic and hedonic quality. Our findings are expected to provide insights in users’ perception of animation styles and therefore to have implications for graphical user interface design practice.