Bruhn, Manfred and Hepp, Michael and Hadwich, Karsten. (2015) Vom Produkthersteller zum Serviceanbieter - Geschäftsmodelle der Servicetransformation. Marketing Review St. Gallen, 32 (1). pp. 28-39.
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Official URL: http://edoc.unibas.ch/40292/
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Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Ehemalige Einheiten Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn) |
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UniBasel Contributors: | Bruhn, Manfred and Hadwich, Karsten |
Item Type: | Article, refereed |
Article Subtype: | Research Article |
Publisher: | Springer Gabler |
ISSN: | 1865-6544 |
e-ISSN: | 1865-7516 |
Note: | Publication type according to Uni Basel Research Database: Journal article |
Identification Number: | |
Last Modified: | 28 Jun 2018 14:22 |
Deposited On: | 16 Jun 2016 13:51 |
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